Industries and Audiences

Wed 1 Nov 2023

LO: To explore the content of unit

JUNGLE BOOK 1967

Main characters

bear (baloo) - generous bear that ends up to be one of mowgli's best friend, saves him multiple times.

tiger (shere khan) - evil tiger that wants to hunt mowgli and has a hate for humans.

boy (mowgli) - 

snake (kaa) -

monkey (king louie) -

panther (bagheera) - panther originally took care of him giving him to a kind pack of wolves that kept him until he grew up, the panther was also one of his best friends.

Themes - 

friendship

Narrative - 

Little boy is found in a jungle and adopted by a pack of wolves but is eventually being hunted by a tiger in the wild therefore he cannot stay there and a friendly bear and panther make it their mission to get him back to his human home where he will be a lot safer.

Representation of places/things - 

females are expected to take care of the home aspect where as the males are meant to hunt there is also a lack of females in the film being a total of 3 examples being the elephant female is not allowed to be charge of the army as well as the girl singing whilst collecting water was singing about how she will stay at home and cook.

The Jungle Book 2016

Young boy - Mowgli

Panther - Bagheera

Tiger - Shere Khan

Bear - Baloo

Monkey - King Louie

Snake - Kaa

Narrative - 

A little boy who was abandoned by father who was killed in the jungle is found and raised by wolves,  is being hunted by a tiger who believes the little boy will grow up to be a man who will destroy the jungle, then the little boy kills the tiger towards the end with the help of the entire jungle bringing everyone together and having more inclusivity than the original in 1967.

Themes -

We got a preview of Mowgli's early life and how he was abandoned, we can also see that the boy stays in the jungle instead of going into a village which at the time 2016 was dismantling brexit and trump wanting to build the wall. Another thing we see at the end the suductive girl never appears  

Representations - 

There are more female characters in this version as well as the the female wolf takes charge of the pack whilst in the other one the female elephant was refused to ever take charge of the elephant pack. 

17th November 2023
LO: To research the social context

60s jungle book made 100 billion +

2016 one made 1 billion +

bbfc stated film was given A rating in 1913 but would get pg or u now

laws on homo, divorce, sexuality, drugs, capital punishment, education, health and human care

space race

death penalty

vietnam war

jfk killed

martin luther king 

cuban missle crisis

bay of pigs

malcom x killed

marilyn monroe 

john lennon

madonna

bob dylan

clint eastwood

Life in the 60s had many differences compared to now, the most important events were equal rights, change of youth culture and politics/war. The youth culture was changing, Beatles and rolling stones took the music industry by storm, drug culture was increased as well as fashion changed which was noted as 'hippies'. Equal rights changed, there was a second wave of feminism, removal of capital punishment in the UK as well as legalisation of homosexuality. Some political key events that happened consist of the cold war, the cuban missile crisis, cnd, jfk assassination, vietnam war, grosvenor square protest, paris riots, moon landings, collapse of UK commonwealth. strikes and unions and sexual scandals.

22 November 2023

LO: To compare the different audiences for both JB films and the impact on production.

1st disney tg in 60s = 4 - 12 boys and girls families

2nd parents 35-55

We can see a lack of a few values in the JB 60's version, a key thing to take into consideration is that Disney's own politics were conservative. One lack of value we can see is the black civil rights movement, we can see an orang-utan acting apish which was King Louie whilst playing black jazz music, this character represented Louie Armstrong.  We can also see the lack of women empowerment in the 60s an example of this is the girl at the end seducing Mowgli, another example is when the elephants are speaking and the leader of the elephant march says that she wouldn't be allowed to be in charge because she's a woman.

2016 key events

brexit

north korea missile and nuclear test

syrian civil war

russian hacking

us president election

pulse nightclub

david bowie died 2016

muhammed ali died 2016

24 November 2023
LO: To explore the context of disney in the 1960s

50 years old, the film grossed over 100 billion to date, it cost 4 million to make. 1960s

disneys animation studio responsible for developing many techniques and ways of working that became traditional cel animation, pioneering the art of storyboarding and developing the use of the multiplane to create an early 3d effect.

the film specialised techniques that are still part of disneys brand identity today.

disney considered best animation company, due to success it bought competitors like pixar and marvel

jungle book 1967 is example of high cost and high quality

jb 1967 has two oscar nominated songs

soundtrack was first to achieve gold disc status in us for animation

notable cast of voice actors

disney corp was already diversifying into theme parks, television series and merchandising deals

60s rise of television, younger generation were looking at new trends in music and fashion

the film at the time grossed nearly 24 million.

fourth highest grossing movie of 1967

re-released in cinemas in us in 1978, 1984, 1990, they refused to sell tv rights

many european screenings throughout 1980s

released a number of times to home entertainment markets

great example of a company embracing technological change

1991 released as walt disney classics collection, benefits of a back catalogue that can be resold

a limited edition dvd released in 1999 then another in 2007 marketed as a platinum edition to celebrate the 40th anniversary

2010 film released as a blu-ray

most recently film was released as digital download via itunes and allowed to stream on amazon and google, now disney plus

peridotically reviving assets means disney gains longevity of sales, translates a classic into the newest media technology, captures the next generation who then commit to the brand loyalty.

making money out of producing films is difficult because there are so many other media platforms the film can be sold by such as merchandising

media companies practise vertical integration to control and maximise efficiency of distribution of the product, films tv soundtracks them parks. 

jungle book example of how important synergy and merchandising is to a media conglomerate as it commodifies a successful media text, film producers take percentage of merchandising revenue through licensing deals.

most people had team of 40 he had a team of 9

Wednesday 29th November

What were the differences between how Disney operated as a film studio and how other studios operated at that time? 

What was Walt Disney's own influence on the production?

Walt Disney had a lot of influence on the production, originally it was too dark for him and he wanted it to be a child-friendly so he changed the whole story.

Where did the animators get their inspiration from?

How has Disney become and stayed one of the big five for so long?

There are many reasons why Disney has stayed successful, Disney was already diversifying into theme parks, television series and merchandising deals spreading the awareness of the brand, however they can also be recognised for their great embrace in technology change. What made Disney a lot of money was their refusal to sell tv rights, they re-released jb in the us in cinemas on 1976, 1984 and 1990, they also had many European screenings during 1980s.

Friday 1st December 2023

LO: To explain the process of making a film and changes within the film industry

WHAT WAS THE PROCESS OF MAKING FILMS?

It wasn't possible to see the film you've just shot when it was shot on film roll until the day after so the director would have to just know whether they got the shot or not.

When editing film it meant literally cutting the physical film roll and attaching it again to another point in the film.

HOW HAS IT CHANGED IN THE PAST 20 YEARS?

WHAT IMPACT HAS DIGITALISATION HAD ON THE INDUSTRY?

When digital film came out it was so new and underdeveloped that when filming it would make it a lot easier and easier but the distribution caused a lot of problems because they found that the image would never be any good so once they filmed it digitally they would then transfer it onto a film roll so they could get it into a cinema easier.

Film roll had a shelf life, the more it got used they less visible it would be, whereas digital did not have this problem. 

Panavison genesis release

HOW HAS CHANGING TECHNOLOGY EFFECTED THE INDUSTRY?

Sony released the first handheld camera in the 1980s which would help change  film and the angles you were able to get.

Editing films changed when the invention of a editing software on a computer was released.

2007 Red One release which made location shooting a lot easier

WHATS THE FUTURE OF FILMMAKING?

Production

Production in the 60s as nowhere near advanced to how it is now, they would have film roll that they would fill cameras with that would need to be changed every so often during shooting. When digital film was released it was underdeveloped however it made filming easier but the distribution caused problems because they found that the image would never be good, so once they filmed it digitally they would transfer it onto film roll so they could get it into the cinema easier. Film roll had a shelf life, the more it got used the less visible it would be, whereas digital did not have this problem, for editing they would have to use their barehands on the film roll and cut it with a machine and stick it onto another scene, this was just to make jump-cuts. Technology started advancing in the 1980s when Sony released the first handheld camera which would change film and the angles you were able to get. The invention of computers and editing software on computers made the editing much easier and versatile, this would accommodate for colour grading, cgi and many other effects. With software and computers getting more advanced so did they equipment, the release of the Panavision genesis and the release of the Red One made film production a lot easier, such as providing better quality images like 4k resolution as well as making on-location shooting a lot easier with many other benefits. The future of film is only going to get more advanced especially with the upcoming artificial intelligence taking the world by storm recent.

Distribution 

Vertical - Expansion in same industry

Horizontal - Expansion in different industries

Convergence - Combining multiple ideas into one device

How was the cinemas different in to 60s compared to now?

No multiplexes

Dominated by american films

Smoking allowed

Colour

Intermissions 

Movie 'theatres'

Projectors

Cost to make 175mill

above the line costs = creative talent, actors, directors, producers

below the line costs = production costs like crew, technical equipment, sets, transport

disney had two movie flops which were expensive, john carter 2012 and the lone ranger 2013

disney gave favreau room to experiment 

animals and landscape created on computer by british digital effects house MPC

they wanted more realistic than animated to target older people

proliferation - increase of something fast

notes on yt vid:

they shot the opening of the book on film and then went digital

importance of voice actors was important in both films

disney wanted to create an immersive experience 

this reduces risks and potential to max profits

this puts them into a strong position to deals with other companies

disney used one of its subsidiaries to distribute the film so no costs

released april to july 2016 in 70 countries, open at different times depends on competitors and target school holidays

produced in 3d and 2d one of first to be released in dolby vision 3d

jb16 made more than any other of their 5 competitors 

since then they released on dvd blu ray, digital downloads on lots of different streaming sites 

Friday 12th January 2024
LO: To refine exam analysis and structure

Jungle Book 2016: Technology, social media and exchange.

The marketing campaign was intertwined with the use of social media to create an immersive experience.

They had an interactive website.

Special promotions at IMAX cinemas

Interactive movie poster for Snapchat discover

Virtual reality experience and 360 degree Facebook video of the jungle

An initial trailer, 7 second clip teased on Instagram

Special extended 3D trailer in IMAX shown before Star Wars

The teaser marketing campaign was crucial to bring a classic movie to a more tech-savvy generation.

They showed sections bit by bit without losing the audiences interest.

Technology became a prominent part of marketing and social media meant that audiences were able to become a part of the experience.

Disney had a huge marketing budget but still followed the traditional marketing practices, their power can be seen in the first global TV spot during the US super bowl.

Technology, nostalgia and Favreau's star status were the main points of the marketing campaign.

What did Disney do to promote and advertise the release of the Jungle Book 2016?

They created a unique virtual reality experience where players got to meet each one of the characters in a completely different way never seen before.

They had special promotions at IMAX cinemas as well as a special extended 3D trailer in IMAX cinemas being shown before a Star Wars which is a well known franchise.

They targeted the older generation with the use of nostalgia in their techniques by referencing the older 1967 jungle book.

Posting promotion on various different accounts, Cast, Disney, JB own social media.

They uploaded an interactive movie poser on snapchat (filter) which turned the users face into Kaa (the snake.

Jon Favreau showed sneak peek footage of the jungle book at a 7800 seat arena at a fan Disney convention.

Disney targeted the male audience a lot more and made sure of it by mentioning that it was from the 'studios of pirates and the Caribbean' and the 'director of iron man' as opposed to the 'studios of cinderella'.

They also released a trailer in the middle of the super-bowl which is Americas biggest event in which millions of people would be sat at their TV watching so it was the perfect time to release a trailer.

They altered all of their theme parks to also promote the movie even offering 'sneak peeks' for some of the scenes in the movie at various points in the park and making jungle book related merchandise even before the movie came out, this would help spread the word of mouth which is as we know the best way for a movie to gain popularity.

MINECRAFT

Wednesday 17th January 2024

Sandbox game - lots of things to interact with, without a predetermined goal or a goal players set themself.

Open-source software - software with source code accessible for modifications

Beta version - beta testing a part before official release, tested by a large group of users

Franchise - an idea that allows other people to pay to use it

Intellectual property rights - copyright

minecraft cover -

kid audience, not realistic, bright colour,

explore/survival type game, consisting of monsters and friendly things/pets, 

The first gaming related thing started in 1972, pong becomes the first commercially successful arcade game, then console was introduced and space invaders became popular, then the rise of PC gaming in 1993 with doom the first person shooter game, however before that handheld starts to become popular with the release of the gameboy made me Nintendo. All the others seem to grow or stay consistent whereas arcade and handheld games seem to decrease to nearly no users. Mobile was introduced and it grew rapidly, being the biggest revenue at 85 billion, pc being 40 billion and console being 33 billion.

All of these had notable releases such as mobile releasing candy crush to angry birds and PC releasing Minecraft, console releasing xbox live and so on.

What are the different types of games you can get and

how do they differ?

Which are the main Game Companies? (Consoles and

game producers)

Find some recent statistics about audience demographics

Gaming stats

3.24 billion gamers in  2021

uk gamers spent an average of 7 hours weekly in January 2021

39% of British adults used a mobile phone for gaming

as of 2021 fifa 22 was the best selling video game in the uk

Research Task

When was it released, who designed it and which company produced it? Released 2011, made by Markus Persson, known as Notch, company Mojang.

What genre is it? What elements of other genres are there? Sandbox, survival.

How can you play it? What gameplay modes are available? Which is most popular? by installing it, you can play minecraft on xbox, amazon fire, playstation, ios, intendo and many more. Creative mode, survival, hardcore mode, spectator, adventure mode, multiplayer. Survival and creative are the most popular.

Is there a story? What do you have to do? Minecraft is a game about placing blocks and having adventures, with unpredictable gameplay, most people see the end goal as killing the ender dragon (boss).

What is the design of the game like? Consider graphics, sounds, music etc. Blocky aesthetic and pixel-art textures. minimalist tracks, slow paced and slightly melancholy. 

What platforms is it available on? While the java edition is only available on windows, mac and linux, you can get the bedrock edition on windows 10 and 11, xbox one, xbox series s and x, playstation 4 and 5, nintendo switch, fire os/tv, android, ios, windows mobile and samsung gear vr.

What is bedrock edition? It's a vesrion of the game written in C++ instead of java, bedrock edition is the windows 10/11, mobile and console version of the game.

What tie-in games are there? Minecraft: story mode, minecraft earth, minecraft dungeons, and minecraft legends.

Who owns it now? Microsoft

Wednesday 24th January

 Developers pitch an idea or alpha game to publisher, he funds production

successful developers can be bought outright by publisher conglomerates who own lots of studios and companies making lots of money

publisher take responsibility for marketing selling distributing the game so they take a lot of profit

because they generate large profits the games they make tend to be aaa titles which cost millions to develop and market. with the goal of generating more profits

media saturation - profit>creativity 

Notch worked for a game development company while making Minecraft in his spare time he then quit his job to work full time on Minecraft.

He then went on to create mojang which was a group of 7 people to help develop the game further after 1 million sales

He released the alpha version of the game so players could play the game as he was still developing it and adding new updates for free.

Friday 26th January 2024

The production and initial development of Minecraft was done differently to how a 2011 game would have been produced then. Notch starting the development of the game in his spare time whilst working for another game development company at the time, when he saw the potential of Minecraft he then quit his job to provide more hours to the development of the game. The demand was getting overwhelming for him so he constructed a team and named it Mojang, this team at the time was a small team of 7 developers. Minecraft made 33 million dollars in the first 4 months, and it refused to get bought out by conglomerate gaming corporations. 

Friday 31st January 2024

Minecraft was a response for gaming on any device, this allowed for wider non-traditional gamers to game on devices like phone, digital distribution allowed easy access to global markets. Minecraft became a product that could be packaged and distributed.

Why did Microsoft buy it? 

How much was it bought for? 2.5 billion dollars

How has the game changed since corporate ownership? 

In 2014 it was a global success, Mojang had made deals with Nintendo and Sony, in 2014 Microsoft bought the intellectual property rights and the company Mojang they had a vision for the game and realised they could sell add-ons and merchandise.

What they sold:

Books

LEGO Minecraft set

Minecraft based clothing

Jack was a person who made skins for Minecraft that allowed you to change your appearance in-game, he was in then employed and had to sign an non-disclosure agreement at 16, he used the money he made to save up for college.

They made bedrock edition.

https://www.fastcompany.com/40561114/how-microsofts-marketplace-is-monetizing-the-minecraft-ecosystem

2nd February 2024

Fandom - A community based around a media product

Prosumer - A consumer who creates his own content around the media product

Spreadable media - Viral potential from fans rather than the business

Participatory culture - Fan cultures

YouTube - DanTDM

Modding community - Forge

Server - InsanityCraft

The audience contributed to the success of Minecraft in many ways, one example being Youtube videos/documentaries, DanTDM for example has millions of subscribers and he is recognised for his Minecraft content that he pushed out on many people, this influenced them enticing them to buy Minecraft too so they could do something similar to what DanTDM was doing. The audience further contributed to the success of Minecraft by modding the game. Minecraft is a open-source game which means it allows for tampering/changing of code, with this people added many interesting things and uploaded it on to platforms such as Reddit to showcase it. This influenced people to start changing the code themselves and adding even more interesting things, some of the most popular mods are new monsters and new biomes. This links with the theorist Jenkins who talks about fandom,  fan cultures are recognised as participatory cultures, these fans don't only act as consumers but they also create their own media products around the initial media product, these are known as prosumers. This allowed for Minecraft to be spreadable media because the audience played a massive chunk in contributing to the success of Minecraft by creating awareness.

Minecraft education - 

Friday 9th February 2024

Exploring marketing of Minecraft

Convergence - When different technologies emerge into one

Marketing - Word of mouth, Notch was easily accessible and listening to ideas.

Mojang efficiently marketed Minecraft without any budget by using many non-conventional tricks, such as fandom, word of mouth, digital convergence at the time, Notch being easily accessible and implementing ideas that were said. Word of mouth played a big part in the promotion of Minecraft, one of the reasons I think is because it was targeted at all age ranges to show their creativity, if Minecraft wasn't the sandbox game it was and was a shooter game I think it wouldn't have been nearly as successful as it was. The use of word of mouth spread everywhere, to youtube, forums, real life scenarios and more.

Wednesday 21st February 2024

53,000 copies sell a day since 2016

20% under 15

44% 15-21

22% 22-30

14% 30+

can segment audiences depending on platform

first/second most successful game made, diverse age/gender/ethnicity

cross platform - serious and casual gamers

regular updates

utilising latest tech vr

massive youtube presence, communities, engagements

merch and synergy 

Explain how video games target and maintain a range of audiences. Use Minecraft to support your answer.

Maintaining 1: Language

Language is a large factor how Minecraft target a large demographic, this specifically is about ethnicity. Minecraft doesn't include any dialogue in the game, except for the buttons at the start which users are able to change into their preferred language, once they have launched into the game there are no language barriers. This allows for anyone in the world to play Minecraft since the gameplay is self-explanatory yet effective, this maintains audiences because they don't need to learn a certain language to be able to play Minecraft or know what words mean in another language.

Maintaining 2: Regular updates

Regular updates supports Minecraft for maintaining their player base. When Minecraft was bought by Mojang, everyone thought that updates were going to cost money, this in fact didn't happen. The game remained as a one-time purchase offering all the content of Minecraft, all the updates that come with this purchase helps maintain their audience because there are always new items / creatures to interact and mess around with. Another way audience maintaining is supported is that Minecraft listen to fan's ideas, an example of this being a new turtle creature suggested and then implemented, the person who came up with this idea was then rewarded a one of one turtle in-game cape accessory. However one of their most successful 'updates', was the fact the game was open-sourced, this means that the players could make their own updates you could say, these fan-made creations were then able to be purchased or downloaded for free, some of these include fan-made creatures, new places to explore and many more.

Target 1: Youtube presence

Minecraft had a massive Youtube presence, this guided the game to success by influencing people to purchase. Many videos of Minecraft are uploaded to Youtube everyday, encouraging even more people to purchase, some notable mentions are people like Yogcast and Dantdm who have accumulated over millions if not billions of views, this was essentially seen like free promotion for Minecraft. The videos were endless since people could do whatever they want, thanks to the creativity of Minecraft, this inspired people to purchase the game and do something similar. The Youtube presence of Minecraft allowed for fanbases/communities to be created, 

Target 2: Offers multiple plays to play

Minecraft offers multiple ways to play, this varies from PC, Xbox, mobile and many more. 

Wednesday 28th February 

Evaluate how ongoing audience interactions influences the production of video games. Refer to Minecraft.

Paragraph 1 - Minecraft listening to their audience, most games did not do this.

Paragraph 2 - Minecraft consistently updating their game, adding fixes and new things to do.

Paragraph 3 - Social media presence.

Paragraph 4 -

Context - Gamer subculture, identifying being a fan of specific game (Minecraft).

Explain the impact of digitally convergent media platforms on video game production, distribution and consumption. Refer to Minecraft.

Paragraph 1 - Minecraft was accessible on many different devices. (Distribution)

Paragraph 2 - Social media presence again. (Consumption)

Paragraph 3 - 

Paragraph 4 -

Explain how producers target, reach and engage audiences for video games through content and marketing. Refer to Minecraft.

Paragraph 1 - Horizontal intergration.

Paragraph 2 - Youtube presence.

Paragraph 3 - Minecraft marketplace encouraging people to create.

Paragraph 4 - Minecraft suggest people to create new ideas for the game.

Economic - Minecraft fuelled the rise of gaming, making hardware and software available to more people.

BBC RADIO 1

Friday 1st March 2024

What is public service broadcasting and what does this mean for the bbc?

it means they have to provide a service to the public can be held responsible by the government

How is the bbc funded?

television license fee

How many radio stations does the bbc have and how do they differ?

39, local stations, regional stations, national stations.

What are the bbc's mission, values and public purposes?

mission: Our mission is "to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain". INFORM EDUCATION ENTERTAIN

values: 

• AUDIENCES are at the heart of everything we do
• CREATIVITY is the lifeblood of our organisation
• TRUST is the foundation of the BBC - we’re independent, impartial and truthful
• We RESPECT each other - we’re kind, and we champion inclusivity
• We are ACCOUNTABLE and deliver work of the highest quality
• We are ONE BBC - we collaborate, learn and grow together   

To provide impartial news and information to help people understand and engage with the world around them (unbiased)

To support learning for people of all ages

To show the most creative, highest quality and distinctive output and services

To reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom

To reflect the United Kingdom, its culture and values to the world

 

What are the main differences between commercial and non-commercial radio?

6th March 2024

BBC ITV C4 C5 are public service broadcasters

bbc broadcasts under the reithian psb principles, to inform educate and entertain

reithians ideologies link to social integration/empowerment

lord reith first bbc director general 1927-1938

his values: 

educate the masses

funded by a public license fee

always be approachable and accountable

high quality broadcasting with a background of tradition

broadcasters accountable to ofcom, increasing questions of the bbc suitability due to bias

high quality broadcasting provision for public, not commerical benefit but with a background of tradition (holds this reputation)

bbc has a 100% psb remit, achieves this because of revenue from license fee each year, approx 3.7 billion

bbc is publicly owned and funded by the license fee

bbc radio 1 has a speicifc remit to enteratin and engage a broad range of young listeners

license fee pays for bbc products like the breakfast show but it is expected there is a significant return of listeners

breakfast radio show said entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech

problems funding model:

bbc monopoly, why isnt it a subscription model, squeezing out the independent sector

culturally uk government (conservataive) less likely to challenge 'traditional' british models

over 75s now pay unless on pension credit

digital channel proliferation - no justification for one organisation to be funded by the license fee

what does this mean for funding:

losses can be sustained by the bcc like the significant decline listeners to the breakfast show

decline in quality is something different however that effects he rand and the reputation of bbc 

niche programmes can be broadcast on the back of the success of more mainstream products like the breakfast show and drive time

increasing fragmentation through digitisation however like most media will ultimately lead ot further change

problems with psb:

psb is blurred by ideological agenda and bias

psb observes to a zeitgeist socially/culturally, challenging imparticality agenda/original values

most broadcasters now provide psb content on netflix as its a provider

psb and political context:

psb has an importnat role to play in democracy/culture

psb insitutations are dependent on political support

cultural policy suggests psb enocurages inclusivity but can also encourage a national culture

links to the reithian orgiins but develops into a gllobal framework and a debate on the whole concept of natonal television vs global television

research questions:

who are the target audience for the bbc radio 1? what are their expectations of the breakfast show?

its target audience is 15-29 year olds and their expectations are to be entertained and informed in the morning, possibly on their way to work.

radio 1 breakfast show: times, presenters (grimshaw and james), audience figures, regular features?

210 minutes, 7am to 1030am it is hosted by greg james since 20 august 2018, 4.3 million audience figures

how can audiences access the breakfast show, both during and after airing?

it can be access through live radio or on Digital platforms such as bbc iplayer and then the full length show is uploaded to bbc iplayer after it has finished

what is bbc radio 1's remit?

Radio1 has a speciifc remit to entertain and engage a broad range of young listeners

which other breakfast shows are it's biggest competition?

bbc 2's the zoe ball breakfast show, heart, kiss

NOTES FROM BREAKFAST RADIO

basic info: mainstream,entertainment based on flagship bbc show since tony blackburn in 1967 - 24 million weekly listeners), bradn was 55 years old in 2022

7am - 1030am, music quizzes, chat, guest interviews, phone in and compettions

broadcast in a comedic 'zoo format' (wacky)

greg james rhetorics of presentation important - audience identification with persoanlity jocks

industry and economic factors: psb funding to promote new musical talent

transmissions from glastonbury and the big weekend

utilising the live longe (radio 1s in house artist recordings)

a far more expansive playlist than its commercial counterparts

promoting and developing upcoming artists

hosting the annual 'sound of the year' poll, won by adele in previous years

promoting artists who appear at the reading and leeds festivals, radio 1 stage and the bbc introducting stage, the teen awards and the brits

promoting bbc 'introducing artists' from the corporations regional programming

online and socials: radio 1breakfast show clearly targets its audience through the appeal of its online

real time dialogue with audiences through text, email and social media

podcasts of sections of the show avalible to download

a dedicated yotuube channel hosting highly shareable, often celeb content ( 1.4 billion views as of june 2017)

social media links, x, insta, sc, fb, tt (80 million monthly views)

dedicated video channel of bbc iplayer

audio imaging packages, montage of show highlights and the online content played hourly on the show, outsourced to contraband media from 2017

radio 1 breakfast show develops and connection between media and tech, audience engagement and online response. the extent of itws online offer is increasinglly instrumental to its reach

13 March 2024

Youtube content from friday: Millie bobby brown interview, Dua Lipa primary school visit

15 March 2024

a list record gets 25 plays a week

b list 15

c list 8-10

songs r already popular with young people, older artists not included to keep an under 30 audience

brit list helps new brit artists, globally known

1. To provide impartial news and information to help people understand and engage with the world around them

Has the news beat every half an hour, more important news is aired at peak times, mixture of news, 

2. To support learning for people of all ages

3. To show the most creative, highest quality and distinctive output and services

creative side is shown how they have often quizzes and often bring guests on the show.                           

4. To reflect, represent and serve the diverse communities of all the united kingdom's nations and regions and, in doing so, support the creative economy across the united kingdom

callers different parts of the uk, different genders, different backgrounds, 

5. To reflect the united kingdom, its culture and values to the world.

frequently nurturing upcoming uk talent and letting people know how uk artists perform and create music.

friendly people and humour 

ofcom holds bbc to account so it keeps to its charter and agreement

bbc has to make sure it keeps to its strict psb remit, greg james nearly quit during lockdown 'this show is psb (down street party reference)

22 March 2024

Explain how popular music radio programmes target, reach and maintain a variety of audiences. Refer to The BBC Radio One Breakfast Show to support your answer. 

What is the question asking you to do? Write 3 paragraphs about target, reach and maintaining audiences

how bbc retains audience, quizzes, audience return for prizes

how bbc reaches their audience, 

how bbc targets their audience, chart music, age demographic music

context, social and culture specifically